Indoor Media Solution & Branding
General Trade
General trade is a network by which direct customers are approached or interpersonal relationships is created between buyer and seller. This trade is executed by retailers, shop owners, distributors, wholesalers, kiosks, corner stores, etc.. They usually deal with small quantities required by the end-user. The majority of people buy their regular foodstuff from these outlets.
The key features of the General Trade are:
- They have short lead times.
- They have demands of regular orders.
- Varying rates are followed.
- The choice of brand is either limited to the available inventory or is fulfilled as the shopper demands.
- General trade is usually common in developing countries where they take an 80% share in the overall economy.
